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The Beauty NYC ( Lashes, Brows, Nails) in New York
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The Beauty NYC ( Lashes, Brows, Nails)

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38 West 28th Street, 5th Floor, 5th Floor, New York, NY 10001

The Beauty NYC (Lashes, Brows, Nails)

Full-service beauty studio in New York offering lashes, brows, nails, pedicures, manicures and bridal packages.

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Services

Best deal for lash extensions 🔥

  • Classic Full Set

    100% coverage for a thick, full look. Single, individual extensions are applied to each natural lash, also called one-to-one lashes. This is the most "natural" lash extension technique, however you can create a natural or dramatic set by choosing length, thickness and curl to suit the look you want.

    2 hr

  • Classic Natural Set

    60% coverage for a natural, mascara look. Single, individual extensions are applied to each natural lash, also called one-to-one lashes. This is the most "natural" lash extension technique, however you can create a natural or dramatic set by choosing length, thickness and curl to suit the look you want.

    1 hr 30 min

  • Hybrid Full Set

    A mix of classic lashes and light volume fans to create a perfect blend of fluffy, wispy lashes. This set is for those who want a bit more definition & volume than the classic set.

    2 hr

  • Volume Full Set

    These Volume lash extension sets are perfect for those who want to add a touch of drama to their everyday routine or crave extra volume. 2D-4D fans are handmade and placed to create the perfect set for you. Each set is customized to your preference based on your choice of length, curl, style and to suit your natural eye shape.

    2 hr 15 min

Bridal Packages 💍

  • Bridal Glow

    Gel Manicure, Lash Lift & Brow Shaping + Tint Indulge in a radiant transformation designed for brides-to-be with this all-inclusive package. Experience the perfect blend of a gel manicure, lash lift, and brow shaping plus tint, ensuring you look flawless on your special day. Enjoy the convenience of multiple treatments that enhance your natural beauty while saving you time. Each service is thoughtfully paired to create a harmonious look that highlights your features and boosts your confidence. Embrace your bridal glow and prepare to say "I do" with style and elegance. **Please note: manicure pricing may vary depending on nail length, design, gel removal, and any additional customization requests.

    2 hr 30 min

  • Essentials Pack

    Gel Manicue & Lash Extension Indulge in a transformative beauty experience designed to elevate your look and boost your confidence. This package offers the perfect pairing of manicure and lash enhancements, ensuring your hands and eyes sparkle beautifully for any occasion. Enjoy the convenience of receiving two essential beauty treatments in one visit, saving you time while getting ready. Let our skilled professionals pamper you, leaving you feeling polished and stunning. Elevate your beauty routine with this essential pack and get ready to shine! *Please note: manicure & lashes pricing may vary depending on nail length, design, gel removal, and any additional customization requests.

    3 hr 15 min

  • Ring-Ready Pack 1

    Gel Manicure Short Nails & Pedicure A bridal-ready manicure & pedicure designed for polished, elegant hands and feet on your special day. Includes our signature Russian Style Gel Manicure for short nails and a pedicure with your choice of gel or regular polish. Perfect for a clean, timeless bridal look. *Designs and nail art are available at an additional cost.

    2 hr 30 min

  • Ring-Ready Pack 2

    Gel Manicure Long Nails & Pedicure A bridal-ready manicure & pedicure created for elegant, polished long nails on your special day. Includes our signature Russian Style Manicure for long nails and a pedicure with your choice of gel or regular polish. Perfect for brides who love a refined, elevated nail look with extra length and detail. *Designs and nail art are available at an additional cost.

    2 hr 45 min

  • Ring-Ready Pack 3

    French Gel Manicure & Pedicure A timeless bridal manicure & pedicure featuring our signature Russian Style Manicure with a classic French finish and a pedicure with your choice of gel or regular polish. Elegant, clean, and effortlessly bridal — designed to complement every ring shot and wedding detail beautifully. *Available for short or long nails. Designs and additional nail art are available at an extra cost.

    3 hr 30 min

  • The Beauty Lash & Brow Pack

    Lash Extension & Brow Shaping + Tint Experience a stunning transformation with our Beauty Lash & Brow Pack. This bundle combines lash extensions, brow shaping, and tinting for a look that enhances your natural beauty. Enjoy the convenience of receiving these essential services together. Perfect for a special occasion or just because, this pack ensures you achieve a polished and sophisticated appearance. Treat yourself to a complete beauty experience that leaves you feeling confident and radiant.

    2 hr 30 min

BROW SERVICE

  • Brow Mapping (add-on)

    👉🏻This is an add-on service only. We don't accept booking as single service. ❌ Does NOT include shaping, tint, or lamination. If you'd like to include brow tint, lamination or shaping, please select the appropriate add-on to ensure enough time is reserved.

    10 min

  • Brows Lightening + Tone Match

    Brow Lightening + Tone Match This service is perfect for those with naturally dark brows who’ve lightened their hair and want a softer, more balanced look. We start by gently bleaching the brows to lift the natural pigment, then tone them to a shade that best matches your current hair color — from soft brown to blonde tones.

    45 min

  • Brows Mapping + Shaping (Tweezers)

    Includes brow mapping + shaping by tweezers

    45 min

  • Brows Mapping + Shaping (Waxing)

    Includes brow mapping + shaping by hard wax We are NOT able to wax if you are currently using any of these ingredients. NO retin-A, Retinol, Benzoyl Peroxide, Tretinoin, acne medication 7-14+ days prior to your appointment Please choose brows tweezing instead:)

    45 min

  • Brows Mapping + Threading

    Includes brows mapping + shaping by threading

    45 min

  • Brows Shaping (Tweezers)

    Define and refine your brows with gentle tweezing for a clean, polished look. Enhance your natural shape and enjoy brows that frame your face beautifully. Perfect for those who prefer precise, careful shaping.

    30 min

  • Brows Shaping (Tweezing) + Tint

    For those tired of filling in their brows. Custom -blended color and plucking. We work with you to create your perfect look, whether you wish to tame bushy brows or regrow over-plucked eyebrows.  Discuss with your stylist the best option for you. Result last up to 1 week on the skin and up to 3 weeks on the hair.

    30 min

  • Brows Shaping (Waxing)

    Achieve beautifully defined brows with expert shaping using gentle waxing. This service removes excess hair and creates a clean, natural-looking arch tailored to your features. Enjoy a refreshed look and smooth results, all in a relaxing, professional setting. If you use retinol , please schedule brows shaping with tweezers We are NOT able to wax if you are currently using any of these ingredients. NO retin-A, Retinol, Benzoyl Peroxide, Tretinoin, acne medication 7-14+ days prior to your appointment.

    30 min

  • Brows Threading

    Shape and define your brows with precision and care. This service gently removes unwanted hair for a clean, polished look tailored to your natural brow shape. Enjoy a simple way to keep your brows looking neat and well-groomed. Perfect for anyone seeking tidy, beautiful brows.

    30 min

  • Brows Tint

    Custom-blended color. We work with you to create your perfect look ✨ Result last up to 1 week on the skin and up to 3 weeks on the hair.

    30 min

  • Long & Coarse Hair Refinement (Our Alternative to Brow Trimming)

    Do your brows feel too thick, heavy, or difficult to style? Think of your brow like a crowded room: too many hairs overlap and push in different directions. We carefully remove selected hairs with tweezing from dense areas inside the brow, especially long, curly, coarse, or overlapping hairs. Unlike trimming, which cuts hairs short and leaves blunt ends, density refinement removes selected hairs from the root while keeping the remaining hairs at their natural length. This reduces bulk and helps brows look softer, cleaner, and easier to style—without looking thin. Not recommended for sparse or over-plucked brows. Your artist will evaluate your brows first. Please check the photos above to see the difference between trimming and density refinement.

    45 min

  • Upper Lip Wax

    30 min

COMBO SERVICES (save on combo)

  • Lash Lift + Tint & Brows Lamination

    Include Lash Lift + Tint & Brows Lamination *you save $10 on combo

    1 hr

  • Lash Lift + Tint & Brows Lamination + Shaping

    Include Lash Lift + Tint & Brows Lamination + optional brow Shaping or Tint *you save $15 on combo

    1 hr 15 min

  • Lash Lift + Tint & Brows Lamination + Shaping + Tint

    Include Lash Lift + Tint & Brows Lamination + Shaping + Tint *you save $20 on combo

    1 hr 15 min

  • Lash Lift + Tint & Brows Shaping + Tint

    1 hr 15 min

  • Lash Lift + Tint & Brows Shaping (Tweezing)

    1 hr 15 min

  • Lash Lift + Tint & Brows Tint

    1 hr

  • Lash Tint + Brows Shaping

    Enhance your look with perfectly defined lashes and beautifully shaped brows. This combo service offers a lash tint for darker, more noticeable lashes and expert brow shaping for a polished, balanced appearance. Enjoy a refreshed, effortless style all in one appointment.

    45 min

  • Lash Tint + Brows Tint

    Enhance your natural features with a lash and brow tint combo that brings subtle definition and a polished look. This service gently colors your lashes and brows, creating a more vibrant appearance.

    45 min

EXTRA

  • Acrylic/ Dip Powder/ Hard Gel removal (from other places)

    Already have acrylic, dip powder, or hard gel from another salon? Add this gentle removal service to your manicure or pedicure appointment for a smooth, comfortable transition to your next look.

    30 min

  • Gel Polish Removal (from other places)

    If you have Gel polish done by different place , please add removal to your manicure/ pedicure appointment ✨

    15 min

  • Gel Polish Removal + Shaping

    Refresh your nails with gentle gel polish removal followed by expert shaping. This service helps maintain the health and appearance of your natural nails, leaving them feeling clean and neatly contoured. Perfect for preparing your nails for a new look or keeping them looking their best.

    25 min

  • Nail Design

    20 min

  • Nail Design – Nail designs

    30 min

  • Nail Repair cracked (per 1)

    Restore your nails to their best with a quick fix for cracked nails. This service addresses individual cracks to help maintain a neat, polished look. Perfect for anyone needing a fast and professional repair for a single damaged nail.

    10 min

  • Nail Repair extension (per 1)

    Restore the look and strength of a damaged nail with this targeted repair service. Perfect for fixing a single broken or split nail, this treatment blends seamlessly with your existing nails and helps you maintain a flawless manicure without needing a full set.

    25 min

LASH EXTENSION SERVICE

  • Classic Full Set

    100% coverage for a thick, full look. Single, individual extensions are applied to each natural lash, also called one-to-one lashes. This is the most "natural" lash extension technique, however you can create a natural or dramatic set by choosing length, thickness and curl to suit the look you want.

    2 hr

  • Classic Natural Fill In (up to 3 weeks)

    Only for existing clients who have done extensions in our studio! We don’t offer touch up from other salons IMPORTANT ➡️ Fill in price only works if you still have 40% of your lash extensions left. Otherwise you will be charged a New full set price

    1 hr 15 min

  • Classic Natural Set

    Mascara Look ✨ 60% coverage for a natural lashes. Single, individual extensions are applied to each natural lash, also called one-to-one lashes. This is the most "natural" lash extension technique, however you can create a natural or dramatic set by choosing length, thickness and curl to suit the look you want.

    1 hr 30 min

  • Classic Set Fill In (up to 3 weeks)

    Only for existing clients who have done extensions in our studio! We don’t offer touch up from other salons IMPORTANT ➡️ Fill in price only works if you still have 40% of your lash extensions left. Otherwise you will be charged a New full set price

    1 hr 45 min

  • Hybrid Full Set

    A mix of classic lashes and light volume fans to create a perfect blend of fluffy, wispy lashes. This set is for those who want a bit more definition & volume than the classic set.

    2 hr

  • Hybrid Set Fill In (up to 3 weeks)

    Only for existing clients who have done extensions in our studio! We don’t offer touch up from other salons IMPORTANT ➡️ Fill in price only works if you still have 40% of your lash extensions left. Otherwise you will be charged a New full set price

    2 hr

  • Lash Extension Removal

    30 min

  • Volume Full Set

    These Volume lash extension sets are perfect for those who want to add a touch of drama to their everyday routine or crave extra volume. 2D-4D fans are handmade and placed to create the perfect set for you. Each set is customized to your preference based on your choice of length, curl, style and to suit your natural eye shape.

    2 hr 15 min

  • Volume Set Fill In (up to 3 weeks)

    Only for existing clients who have done extensions in our studio! We don’t offer touch up from other salons IMPORTANT ➡️ Fill in price only works if you still have 40% of your lash extensions left. Otherwise you will be charged a New full set price

    2 hr

Lash Lift & Brows Lamination Combo ✨

  • LAMI Beauty Set #1 *offer

    Include Lash Lift + Tint & Brows Lamination Reg price $230 *Save $20 on combo

    1 hr

  • LAMI Beauty Set #2 *offer

    Include Lash Lift + Tint & Brows Lamination + optional brow Shaping or Tint Reg. price $240 *Save $15 on combo

    1 hr 15 min

  • LAMI Beauty Set #3 *offer

    Include Lash Lift + Tint & Brows Lamination + Shaping + Tint Reg. price $260 *Save $20 on combo

    1 hr 15 min

LASH LIFT SERVICE

  • Lash Lift + Tint

    Unlock your lashes full potential with a lash lift! No maintenance, you can wear full makeup on the next day. A lash lift curls your own lash from base to tip so that you can see the full length. Result lasts up to 6-8 weeks. (Depending on your natural lash growth) *Fix price for Lash Lift + complimentary lash tint included. Tint is optional and doesn't change the price

    1 hr

  • Lash Lift + Tint + Lash Maximizer

    A Lash Lift is enhancing your natural lashes. We apply a silicon rod to the lid of your eye & carefully brush your lashes up onto the rod with a water-soluble glue. This is a 4 step process, the first solution is the lifting your natural lashes, then the second solution sets the lashes in the new curl, then we apply a keratin treatment to the lashes giving your lashes the most nourishment after this treatment, the last step we tint your lashes with our darkest black tint. This treatment is low maintenance & will last up to 8 weeks. ✨Lash Maximize benefits - it will strengthen as well as nourish the lashes with vitamins, Argan oil and protein! Maximizing cream is peptides which combination with blend of nutrients and minerals, will benefit your lashes by reducing breakage and promoting overall growth

    1 hr

  • Lash Lift + Tint with bestie 🤍

    Are you looking to come for lashes with your best friend/ mother/ daughter/ sister? Book parallel service and each of you get 10% off 🤍 Price includes 2 services , during checkout you can split payment on the spot

    2 hr

  • Lash Tint

    30 min

MAKEUP SERVICES

MANICURE

  • French Gel Manicure

    Signature “The Beauty” Gel Manicure + French Design Pamper yourself with our exclusive Gel Nail Strengthener Manicure! It's like a superpower for your nails, helping them grow long and strong. Whether you're recovering from acrylic damage or simply seeking a resilient gel manicure, this gel nail strengthener is your secret weapon. Enjoy flawlessly beautiful nails that stay unbreakable for up to 4 amazing weeks.

    2 hr

  • Gel Nail Extension Fill In

    Only for existing clients who have done extensions in our salon 🤍

    2 hr 30 min

  • Gel X extension

    Express nail extension, which provides a clear fit of the tip to the nail by repeating the shape of the natural nail plate. One of the main advantages of this extension is the longevity of wear and lack of trauma to the natural nail ( includes manicure and gel polish)

    2 hr 30 min

  • Hard Gel Overlay

    Get ready for nail perfection with our Hard Gel Manicure! This manicure is similar to the Gel Strengthening Manicure but with an extra boost of durability. This means, with our hard gel manicure, you get nail strength and beauty in one powerful package! Keep your nails looking flawless with a recommended refill every 3 weeks. *Please note this is NOT nails extensions

    1 hr 30 min

  • Japanese Manicure

    Japanese Manicure is an ancient Japanese technique of buffing nutrients deep into the nail bed to achieve nails brimming with health. The Treatment: The nails are buffed all over, and the miracle paste is applied.

    1 hr

  • Men’s Manicure

    Regular Manicure with Polish or NO Polish

    1 hr

  • Regular Manicure + Polish or No Polish

    1 hr

  • Signature “The Beauty” Gel Manicure (build up, long nails)

    Pamper yourself with our exclusive Gel Nail Strengthener Manicure! (Known as Russian Style Manicure) It's like a superpower for your nails, helping them grow long and strong. Whether you're recovering from acrylic damage or simply seeking a resilient gel manicure, this gel nail strengthener is your secret weapon. Enjoy flawlessly beautiful nails that stay unbreakable for up to 5 amazing weeks.

    1 hr 15 min

  • Signature “The Beauty” Gel Manicure (build up, short nails)

    Pamper yourself with our exclusive Gel Nail Strengthener Manicure! (Knows as Russian Style Manicure) It's like a superpower for your nails, helping them grow long and strong. Whether you're recovering from acrylic damage or simply seeking a resilient gel manicure, this gel nail strengthener is your secret weapon. Enjoy flawlessly beautiful nails that stay unbreakable for up to 5 amazing weeks.

    1 hr

NEW SERVICE ALERT 😍

  • Lash Lift + Tint + Maximizer

    ✨ Our Maximize Lash Lift treatment is a new 5 step Lash lift treatment. This service includes an extra keratin mask filled with hydrating peptides that will strengthen, nourish and lengthen your lashes. This Lash lift will leave you with the appearance of glossy and hydrated lashes and over all with improve your lash health long term.

    1 hr

  • MAXI Beauty Set #1

    Include Lash Lift + Tint + Lash Maximizer & Brow Lamination Reg price $245 - SPECIAL PRCE $25 You save $20 on combo

    1 hr 15 min

  • MAXI Beauty Set #2

    Include Lash Lift + Tint + Lash Maximizer & Brow Lamination + optional Brow Tint or Brow Shaping Reg price $255 - SPECIAL PRCE $235 You save $20 on combo

    1 hr 15 min

  • MAXI Beauty Set #3

    Include Lash Lift + Tint + Lash Maximizer & Brow Lamination + Shaping + Tint Reg price $275- SPECIAL PRCE $255 You save $20 on combo

    1 hr 15 min

OCTOBER Nail Drop

  • October: Signature “The Beauty Edit” Gel Manicure + Design – Design "Bambi" long nails

    The October Drop Exclusive 3 designs ✨ Tap on picture to see closely options ⬇️

    2 hr

  • October: Signature “The Beauty Edit” Gel Manicure + Design – Design "Bambi" short nails

    The October Drop Exclusive 3 designs ✨ Tap on picture to see closely options ⬇️

    1 hr 30 min

  • October: Signature “The Beauty Edit” Gel Manicure + Design – Design "Black Cherry" long nails

    The October Drop Exclusive 3 designs ✨ Tap on picture to see closely options ⬇️

    1 hr 40 min

  • October: Signature “The Beauty Edit” Gel Manicure + Design – Design "Black Cherry" short nails

    The October Drop Exclusive 3 designs ✨ Tap on picture to see closely options ⬇️

    1 hr 30 min

  • October: Signature “The Beauty Edit” Gel Manicure + Design – Design "Dark Roast" long nails

    The October Drop Exclusive 3 designs ✨ Tap on picture to see closely options ⬇️

    1 hr 45 min

  • October: Signature “The Beauty Edit” Gel Manicure + Design – Design "Dark Roast" short nails

    The October Drop Exclusive 3 designs ✨ Tap on picture to see closely options ⬇️

    1 hr 25 min

PEDICURE

  • Men’s Pedicure

    Indulge in our one-of-a-kind dry pedicures that employ an innovative e-file technique to gently eliminate rough, dead skin cells and discourage the formation of cuticles and tough calluses. As an added treat, each smart pedicure includes a delightful, feather-light moisturizing cream for a flawlessly pampered look and feel.

    1 hr 30 min

  • SMART Pedicure + Polish or Gel

    Indulge in our one-of-a-kind dry pedicures that employ an innovative e-file technique to gently eliminate rough, dead skin cells and discourage the formation of cuticles and tough calluses. As an added treat, each smart pedicure includes a delightful, feather-light moisturizing cream for a flawlessly pampered look and feel.

    1 hr 30 min

About

The Beauty NYC ( Lashes, Brows, Nails) is a spa in New York, NY that focuses on aesthetics, naturalness and enhancing your genuine beauty. We welcome you to a friendly space where our team helps emphasize what makes you feel confident.

We offer a range of nail and brow services including Signature “The Beauty” Gel Manicure, Gel X extension and Gel Polish Removal, plus Men’s Pedicure and SMART Pedicure. For lashes and brows choose Lash Lift + Tint, Lash Extension Removal and Brows Shaping (Waxing) or Brows Threading. Bridal Glow and Bridal Packs are available for special occasions.

Visit us at 38 West 28th Street, 5th Floor. We are open Monday 10 AM-6:30 PM; Tuesday 10 AM-6:30 PM; Wednesday 10 AM-6:30 PM; Thursday 10 AM-6:30 PM; Friday 10 AM-6:30 PM; Saturday 10 AM-6:30 PM; Sunday 10 AM-6:30 PM, and you can book an appointment online from this page.

Photos

  • The Beauty NYC ( Lashes, Brows, Nails) gallery 1

Opening hours

Monday
10:00 AM – 6:30 PM
Tuesday
10:00 AM – 6:30 PM
Wednesday
10:00 AM – 6:30 PM
Thursday
10:00 AM – 6:30 PM
Friday
10:00 AM – 6:30 PM
Saturday
10:00 AM – 6:30 PM
Sunday
10:00 AM – 6:30 PM

38 West 28th Street, 5th Floor, 5th Floor, New York, NY 10001

(929) 605-2880Directions

Cancellation policy

We require 24 hours of notice to cancel or move a booking. If you contact us at least 24 hours before your appointment, we will happily reschedule or cancel without penalty.

A late cancellation or a no-show may be charged a fee. If you arrive late, we will do our best to accommodate you, but we may need to shorten or reschedule the service to avoid delaying other guests. Repeated late cancellations or no-shows may affect future booking privileges.

Please call or use our online booking system as soon as you know you need to change your appointment so we can help you find a new time.

The Beauty NYC ( Lashes, Brows, Nails) is located in New York and is a spa offering professional services for nails, lashes and brows. Our treatments include Signature “The Beauty” Gel Manicure, Gel X extension, Men’s Pedicure and Lash Lift + Tint as well as Brows Shaping (Waxing), Lash Extension Removal, Bridal Glow and Gel Polish Removal.

We focus on enhancing your natural look and make it easy to book an appointment online from this page.

Spas in New York, NY

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